Pricing Pledge Explained

Unlike some other retailers we do not inflate our prices to offer false discounts. In the rare event that you can find the same item cheaper elsewhere, even online.... we will match it, all things being equal.

We don’t inflate our prices to reduce them in “50% off sales” “for this week only” “plus an extra 10% off, today only” which seem to get repeated again and again. It is what it say’s on the ticket, honestly priced - simply the lowest price we can sell the product for today. Of course we cannot guarantee that the price will stay the same for any given period, it may go up or down but only by a few percentage points and only for reasons beyond our control such as currency fluctuations.

A hot deal covers items where we have managed to secure a quantity of a specific product at a lower price and while that stock lasts we pass the saving onto the customer. The hot deal offer will be limited either by time or stockholding and therefore when it's gone... it's gone.